Let us imagine we could redesign the PDP for MediaMarkt’s mobile app.

And all with the aim of avoiding product abandonment and converting those users into actual sales.

This is the end result of extensive research, data analysis, design and prototyping for this task, commissioned by MediaMarkt/Saturn Group.

The following case study details the weakest point of the PDP, the information used to underpin decisions and how to create a layout that leads to a better conversation rate to increase profits.